The Lighter Side of Creativity

The Lighter Side of Creativity

A Light-Hearted Look   For a change I thought it would be fun to look at some of the lighter aspects of creativity, instead of focusing on techniques and processes. So let’s break the ice. There have been any number of occasions where, working with...
Why Creativity Is So Important

Why Creativity Is So Important

What Is Normal?   If you are one of those people who wonder what on earth Creativity has got to do with the management of business, then you are not alone. Received wisdom is more concerned with things like CRM or keeping costs to a minimum while maximising...